The Misrepresentation policy exists so shoppers can trust the stores they buy from. If Google flags a Merchant Center account for it, your products can lose visibility until the issue is resolved. The policy is about whether your website clearly and honestly shows who you are and how you do business.
What Google looks for
Google reviews things such as whether a customer can contact you, whether your policies are clear, whether your pricing and payment terms are transparent, and whether your site looks like a genuine, working business. The exact reasons can vary, so always read the message shown in your Merchant Center account.
A website checklist
- Real contact details that work: email, phone number and, where it applies, a business address.
- A clear return and refund policy.
- Clear shipping information, including costs and delivery times.
- Terms that explain billing, payment and any recurring charges.
- Prices and currency that are consistent between product pages, checkout and your feed.
- A secure website and a checkout that works from start to finish.
- An About page or other information that shows who runs the business.
- Honest product descriptions and claims.
Check your Merchant Center details
Make sure your business name, website address and contact information in Merchant Center match what is on your website. Differences between the two can make a store look unreliable.
Before you request a review
- Read the exact issue shown in your account.
- Update the website and Merchant Center details to fix every gap you find.
- Test the full customer journey: browse, add to basket, check out and contact you.
- Request one review once everything is in place, rather than several rushed requests.
What to expect
Google makes the decision and review times vary, so we cannot promise an outcome or a date. A careful, complete fix gives the review the best chance. If you would like help working through the checklist and preparing the review request, we can do that with you.
Need help with Google Merchant Center?
Tell us what is happening and we will reply with clear next steps by email or WhatsApp.
